American Experiences in Using Digital Diplomacy to Achieve National Interests (Available in English) (Disponible en Français)

Diplomacy remains the central tool of states to achieve their national interests. In a world of escalating interdependence the use of force to achieve interests became an undesirable option. With extensive reliance on diplomacy to fulfill states' needs, non-traditional diplomacy appeared, of which digital diplomacy is one example. Digital diplomacy expresses the state of convergence of technologies and communications applications with international relations. It has led to a state of "digital" interdependence, which may sometimes be linked to the sovereignty of states and their ability to control data. It  has also created with a new research environment and a new type of analysis, namely digital discourse analysis. New concepts have also emerged, e.g. "Twitter diplomacy," the diplomatic activities aim to expand engagement with foreign audiences by increasing the number of "virtual opportunities" provided by cyberspace. The USA is a case of reliance on digital diplomacy as a pivotal tool, and a case of diversifying digital diplomacy goals and trends, which was evident through the administrations of former president Obama (2009-2017) and Trump (2017-2021). They saw digital diplomacy as a primary means of achieving various goals based on social media platforms as a basis for addressing the masses and maximizing national interests.