The Role of Media in Building the National Character and Spreading Role Models (Available in English) (Disponible en Français)

Document Type : Refereed academic research and articles

Author

Professor of Media and former Dean of the Faculty of Media

Abstract

Media plays a vital role in shaping individuals by enhancing their national identity, educating them about their rights and responsibilities, and fostering their sense of belonging. It contributes to societal development by promoting perspectives and ideas that enable people to actively participate in development processes and strengthen national cohesion.
Through its diverse platforms, media wields the power to influence public opinion and transform behavioural patterns by combating undesirable behaviors, promoting values, and instilling new societal norms. Among its critical roles is fostering national identity, translating this into behaviours that support the nation’s growth and progress.
Given these roles, along with the various transformations in Egyptian society and its interaction with both traditional and modern media, the importance of studying the role of media in building national character and promoting role models becomes evident.

Keywords

Main Subjects

Files

Share

How to cite

Statistics